Traffic Safety Commission
The Traffic Safety Commission employed Luis Salazar for its campaign in 2010 to create awareness about seatbelts. It was called “Fasten to Life” and included radio, TV and written press.
In TV, Luis Salazar relates how he resulted ejected from the car for not having his seatbelt fastened and the consequences he faced.
The campaign turned to be so successful that the Commission has been using it in the following years.